Monumental Sports & Entertainment

Raise The Game. -- 360 Campaign + Digital + OOH + Mobile + Social

It was time for America’s leading sports and entertainment business to step into the spotlight with a brand positioning and communications that reflected their truly monumental nature.

The new brand positioning, ‘Raise the game. Be Monumental.’ brings to life the truth of the Monumental business and their double-bottom line philosophy – doing good business by doing good. Their commitment to making a positive impact on their community is real and the new positioning makes that commitment explicit.

As part of the new brand positioning we introduced a new visual and verbal identity, created a new website and brand anthem film, as well as a high-profile advertising campaign.