SAP HANA

STAT TAT -- Direct Mail + Wearables + Email + Social + Mobile

SAP asked for out of the box ideas for it's HANA platform that would break through the noise and target top CIO's directly. By merging cutting edge tech in the form of a body monitoring biometric sticker, delivered inside a high impact direct mail piece, we solved the problem in a way nobody had seen . The user can track their vitals and how their job affects their body and vice versa on the online dashboard. If they decide to participate, certain CIO's information will be randomized and used to create a groundbreaking study on productivity. Depending on the users specific readings, even more highly targeted follow up communications, content and social can be sent out.