HEWLETT PACKARD ENTERPRISE

EPIC CHALLENGES -- Experiential/Interactive Campaign + Digital + OOH + Mobile + Social

The newly split HPE needed big ideas to make a splash in the Flash storage marketplace with it’s 3PAR Storage solutions. This interactive installation was all about exploring Big Data challenges of the future. It was a mobile first experience so naturally, it was controlled and explored using a smartphone. The experience was followed up by highly targeted digital and social extensions intended to keep the conversation going.