The Economist

12 for 12 -- TV + Digital + Podcast+ Social

The Economist needed to increase their presence in the US and acquire new millennial audiences. The 'Dynamic World' commercial repositioned The Economist for a world where facts matter more than ever. The ad showcased a breadth of US focused content and revealed a more contemporary look and feel that highlighted the new ways readers can engage with The Economist through digital channels. The DRTV spot was a success for The Economist and resulted in 7k new subscribers, a £5.5 increase in TV spend and won the 2018 Telly Gold.